DAWN

DAWN

A better fit for a better tomorrow.

DAWN

Dawn is a Berlin based denim brand founded in 2015 with the aim of rethinking fashion through responsibility. Every pair of jeans is produced in the brand’s own factory in Saigon, Vietnam, where quality, design and fairness go hand in hand.

At the heart of the brand lies a commitment to sustainability that goes beyond industry buzzwords. Dawn embraces radical transparency, social accountability and long term partnerships. As a certified Fair Wear Leader with top performance scores, the brand pays living wages and works with partners like tip me and Retraced to create full traceability and a culture of appreciation from maker to wearer.

The collections combine timeless design with modern comfort. Materials are consciously selected, including organic cotton, hemp and Tencel. Stretch denim remains part of the range, because everyday comfort and long lasting wear matter.

Dawn does not want to be the first choice. The most sustainable jeans are the ones already in your wardrobe. But for those who choose something new, Dawn offers an honest, thoughtful and relevant alternative.

Dawn. A better fit for a better tomorrow.